Rene Diaz UX Product DesignerRene Diaz UX Product DesignerRene Diaz UX Product DesignerRene Diaz UX Product Designer
  • Case Studies
    • ULTIMATE EAR TRAINER
    • Delta In-Flight App
    • Teach & Share
    • Positive Grid Bias Pedals
  • More
  • About Me
    • Bio
    • More Designs & Music
  • Contact

My Process

Throughout my UX design ​and ​research, users are the center of ​my design process. I seek out information and design to enhance their experience with a product or service that creates a more meaningful Life Experience for them.

The beauty of doing User Service and UX design is its holistic approach to creating the most effective and applicable/usable solutions that merges the vision of the project/business with the valuable insights of the user’s needs. 

Although every project is unique and the design approaches are diverse there is a strong underlying process that brings it all together. By following a consistent iterative design process I produce creative, delightful and effective user-centered design solutions. 

Ideation

By listening and observing the users I then can eliminate problems and creating delightful experiences, Customers are then happy and come back for more and attracts new ones.

​Understand & Plan

Going in prepared with a plan 

  • Project Goals
    SOW & KPIs
  • Product Overview
    Requirements & Constraints
  • Stakeholder Interviews
  • Business Canvas Model
  • Assumption 
  • Research Strategy
  • Data Collection Plan
​Listen & Research 

I gather information about the product, the stakeholders, and users, to define the business goals and users pains and needs.

  • Competitive Analyses
  • Comparative Analyses
  • Heuristic Evaluations
  • Questionnaires
  • User Interviews
  • Usability Evaluation
  • User Stories/ Job Stories
    Product Testing in present stage
​Synthesize & Prioritize

In this phase the users experiences, actions, and mindsets are mapped out to bring to life the users' goals, define problems and formulate/forge solutions.

  • Personas
  • Empathy Maps
  • Mind Maps
  • Experience Maps
  • User Needs Analysis
  • User Journeys
  • Prioritization Matrices
​Inspiration & Ideation

Bringing it all together to ideate efficient, and affective wow solutions. 

  • Structured Brainstorming
  • Ideation Workshops
    List Features
  • Problem Framing
  • Sketching
  • Storyboards
  • Use Cases
  • Wireframes
  • User Flow
  • Site Maps
​Design & Play

Implement MVPs from sketches and wireframes into low, medium and high fidelity prototypes at multiple stages to get perspective from user testing.

  • Rapid Prototyping
  • Paper Prototypes
    Design thinking
  • Conceptual design
  • Visual Mockups
  • Style-guide
​Test & Discover

Is where things get really interesting and is crucial to the iterative process which will fine tune the product from useful user feedback.

  • Usability Testing
  • Card Sorting
  • A/B Testing
  • Multivariate testing
    Guerrilla testing, taking it to the streets 
Refine and repeat

The feedback from the testing is what drives the iterative process, giving me essential insight into refining the prototype, rethinking the interaction, even generating more concepts.

Did you like my work & want to learn more?

​If you like to learn more, are interested in hiring me, or joining forces on an awesome project. Drop me a line!  Even if just to talk about design and connect.

As a Product Designer I bring to the table a holistic approach to creating products that offer people a better Life Experience.
Drawing Sketches
Like what you see right?
Drop me a line to grab a drink, to joining forces on a project, or just say hi.

    • Case Studies
      • ULTIMATE EAR TRAINER
      • Delta In-Flight App
      • Teach & Share
      • Positive Grid Bias Pedals
    • More
    • About Me
      • Bio
      • More Designs & Music
    • Contact
    | All Rights Reserved Copyright 2020 René Díaz Product / UX Designer
    • Case Studies
      • ULTIMATE EAR TRAINER
      • Delta In-Flight App
      • Teach & Share
      • Positive Grid Bias Pedals
    • More
    • About Me
      • Bio
      • More Designs & Music
    • Contact
    Rene Diaz UX Product Designer
    Ideation