My Process
Throughout my UX design and research, users are the center of my design process. I seek out information and design to enhance their experience with a product or service that creates a more meaningful Life Experience for them.
The beauty of doing User Service and UX design is its holistic approach to creating the most effective and applicable/usable solutions that merges the vision of the project/business with the valuable insights of the user’s needs.
Although every project is unique and the design approaches are diverse there is a strong underlying process that brings it all together. By following a consistent iterative design process I produce creative, delightful and effective user-centered design solutions.
By listening and observing the users I then can eliminate problems and creating delightful experiences, Customers are then happy and come back for more and attracts new ones.
Understand & Plan
Going in prepared with a plan
- Project Goals
SOW & KPIs - Product Overview
Requirements & Constraints - Stakeholder Interviews
- Business Canvas Model
- Assumption
- Research Strategy
- Data Collection Plan
Listen & Research
I gather information about the product, the stakeholders, and users, to define the business goals and users pains and needs.
- Competitive Analyses
- Comparative Analyses
- Heuristic Evaluations
- Questionnaires
- User Interviews
- Usability Evaluation
- User Stories/ Job Stories
Product Testing in present stage
Synthesize & Prioritize
In this phase the users experiences, actions, and mindsets are mapped out to bring to life the users' goals, define problems and formulate/forge solutions.
- Personas
- Empathy Maps
- Mind Maps
- Experience Maps
- User Needs Analysis
- User Journeys
- Prioritization Matrices
Inspiration & Ideation
Bringing it all together to ideate efficient, and affective wow solutions.
- Structured Brainstorming
- Ideation Workshops
List Features - Problem Framing
- Sketching
- Storyboards
- Use Cases
- Wireframes
- User Flow
- Site Maps
Design & Play
Implement MVPs from sketches and wireframes into low, medium and high fidelity prototypes at multiple stages to get perspective from user testing.
- Rapid Prototyping
- Paper Prototypes
Design thinking - Conceptual design
- Visual Mockups
- Style-guide
Test & Discover
Is where things get really interesting and is crucial to the iterative process which will fine tune the product from useful user feedback.
- Usability Testing
- Card Sorting
- A/B Testing
- Multivariate testing
Guerrilla testing, taking it to the streets
Refine and repeat
The feedback from the testing is what drives the iterative process, giving me essential insight into refining the prototype, rethinking the interaction, even generating more concepts.
